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I’ve just been busy tinkering with the site. Yeah I know I said i was done, but there were a few things I needed to tweak. I read some where that you don’t want to blow your marketing wad on a ghost site. So I had to beef up the content, get a few more members and oh…completely redo my home page.

I had to up the anti with the benefits of using http://www.cycleheadab.com there are sooo many bike sites out there, that I had to do something to stand out beside the technology that I use to run my site. The tech can easily be copied, heck, the contest idea i came up can be too, but I had to do something. The difference is that is not a one time contest. The whole site resolves around contest and community involvement is focused on using the social network to enter and vote in these contests.

I know that Mark Flecther of Bloglines fame stated in a thread on his fourm at startupping that your never really ready for that 1st launch, but you have to do it. The sooner you take that giant step the sooner you’ll start getting users and feedback from them so you can make improvements as well as start growing. So with all of that said, I’m as ready as I’m going to be. Tonight after work, (yes I’m blogging at work) I’ll put all of my marketing ideas on paper, start defining and refining that plan so that i can put it to action.

I feel good about the site, I just have to market it. This is where my personality gets in the way. I’d much rather stay behind the scenes and make stuff go, but I need to be out front on this marketing thing. So after a couple of false starts.. Here I go!!!

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I have a confession. I’m finished with all of the technical development of
the site. But I keep messin’ with it. I keep thinking its not quite good enough.
But that’s not the real problem. The real problem is that I know its time to get
people to use it and I don’t have a clue as to how to do that.

Of course I know in theory. Build buzz by blogging, getting other people to
blog about it, do some PR, pay for a bit of advertising. But I’ve never
done any of this successfully. Not to mention the fact that there are a zillion
motorcycle websites out there.

Many of the bike sites are well established and have been around forever and
a day. They have thousands of members. Does my site offer a compelling reason to use yet another site? None of them offer the Web 2.0 goodness that mine does, but do sport bike riders care about that crap? I don’t know. I guess time will tell.

 

 

Blogged with Flock

I’m not. Still a lot of work to do setting up afiliates and what not…

My 1st of many(hopefully) niche site is ready to launch. I’ve spent the last few days tieing up lose ends and making tweaks. The site looks great if I do say so myself.

So as of today its finished. I’ve set up all of my ad networks and campaigns. I’m using google adsense and adbrite. I’m using amazon and ridegear.com for affiliates.

Next up is marketing and PR. I think I’ll do something on PRWire, I need to start hittin’ the blog circuit and of course I’ll get out there and hit the streets. Maybe I can even put together a mini street team.

The past few days have been exciting as I finished up the site and started thinking about how to get the word out. I’m excited, but also a bit nervous as getting and keeping users is the most challenging aspect of this entire project. Here is where I’ll bust my chops. But I’m confident that I’ll be able to get users to the site and keep them intrested. But time will tell. Check out the site sometime.