The last time I wrote I talked about how I need to get started with marketing. Well I’m doing that. Here is what I’ve done so far.
- Paid search – I have 3 AdWords ads going. My CTR is really bad (.11 for the overall campaign .21 for my pics ads .08 for my video ad), so I have some tuning to do, but the adds are getting traffic to the site. I think the bigger issue is that my conversion rate is low. Meaning that I get plenty of lurkers, but not many people signing up. I need to address that. I’m doing some heatmap analysis using clickdensity.com so once I have a good chunk of data I might redesign the site to convert better.
- Organic search – I’ve used LoudLaunch and PayPerPost to get a few links to my site as well as some positive posts. I need to step this up quite a bit and focuse more on increasing backlinks. To help this, I’ve joined a lot of forums and I’ve been trying to post regularly with my http://www.CycleHeadAb.com url in my signature.
- I’m also working on a press release, but that has been slow going
- I’ve also been doing very limited emailing blasts to known sportbike fans inviting them to check out the site.
As of now I have 28 registered members and I average about 525 unique users per day. So to sum it up, I’m making progress albeit slow. Wish me luck